UPDATE – 3 Jan 2014 The survey has closed. You can see the recording of Andrew Jeavons presenting the results (and download a copy of his slides) via NewMR’s Play Again, and you can read a great summary of the […]
London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five leading lights of the MR industry are invited to answer questions posed by ICG members and the audience. I had the honour […]
There seems to be broad agreement that in the large developed markets, for example the US, about 80% to 90% of new products fail. The definitions of success vary but they tend to centre around things like achieving good sales […]
As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking at the different sources of inspiration that contribute to market research thinking and innovation. The study is being supported, programmed, and fielded […]
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions that somebody new to a topic would often like to ask, but may be too embarrassed to ask. The book can be […]
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions that somebody new to a topic would often like to ask, but may be too embarrassed to ask. The book can be […]
Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric testing. Some products produce a positive result, and everybody is pretty happy, but many produce a negative result. A negative result might […]
Last week, at the MRMW Conference in London, the future of market research as we know it was challenged by Jan Hofmeyr. Although there were many informative and interesting presentations, Jan was that the only person who was talking about […]
Why doesn’t the UK have more successful start-ups? That was the question posed on Radio 4 to Wendy Hall (Professor of Computer Science at the University of Southampton) on the BBC’s Life Scientific programme. Her answer was that we don’t […]
What is the best market research approach? – Post by Ray Poynter October 2013.
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