Research communities in APAC?
I am just about to submit my paper to ESOMAR on research communities in Asia Pacific, and I would love to bounce my key points off the NewMR crowd. Globally it looks as though about 50% of researchers interested in […]
Mobile Research in a Mobile World
I spent Wednesday last week chairing the first day of the MRMW conference in Kuala Lumpur, a well-attended event with participants and contributors from around the globe. The conference highlighted a number of key trends about mobile market research (MMR), […]
How much accidental MMR is happening?
At the moment I am working on two exciting projects with Navin Williams looking at mobile market research (MMR), a book and course – more on these soon. As part of these projects I have been taking another look at […]
When to randomise an answer list?
One of the questions I get asked fairly often is when should an answer list, in a survey, be randomised and when should it be presented in the same order to everybody. In my opinion, the key issue is to […]
What people want from NewMR?
At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would like to see us concentrate on in 2013. The survey is still running (if you have not given us your views yet […]
The Qualitative Deficit
Market research is being deluged with new sources of data, from social media, from electronic communications, and from research communities. Whilst some of this information is suitable for quantitative analysis, large parts of it are unstructured, for example tweets, posts, […]
2013 – Focusing on Asia Pacific
There are currently a wide range of discussions and blog posts talking about 2013 and beyond (you can join an interesting example in the #NewMR Linked group). In my opinion (and the opinion of plenty of other people too), 2013 […]
Why do companies use market research?
Posted by Ray Poynter, 30 December 2012 I am currently working on a project for Vision Critical’s University, creating an introduction to market research, which should appear in a month or so. As part of that project, I’d like to […]
Are Instagram and Facebook Crazy? They want to sell your photos!
The BBC is reporting that Instagram, recently bought by Facebook, is altering its privacy policy to allow third-parties, such as FaceBook and advertisers, to access its members’ information and to use their pictures without permission or recompense. Yes, it is […]
Significant Digits – a key element of clearer numbers
I am in the process of writing an introductory statistics book for market researchers. This post and some of the following posts are taken from that book, in an attempt to field test the style, approach, and depth I am […]