Appreciating Asia Pacific – Part 2

Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged the warmth of Singapore for the distinctly more chilly streets of Hong Kong, Shanghai, and Tokyo. Monday and Tuesday were spent in Hong Kong, with my Vision Critical colleagues and, one of our key partners in the region, ABN Impact. Monday focused on meetings with clients and prospects and on team training/briefing sessions. On Tuesday morning ABN Impact put on a great insight community event at the JW Marriott. The speakers included Bashuli Sane from Cathay Pacific and Mike Sherman (ex-SingTel) who wowed the audience when they shared how insight communities were bringing the customer into every aspect of the decision making process – I gave an introduction to communities presention, helping fill in the broader picture of what an insight community is and how they are built, managed, and developed. The market in Hong Kong is quite developed and the Q&A session focused on practical issues, such as recruitment, language (e.g. working in English, simplified Chinese, and traditional Chinese), and incentives. Wednesday morning saw the Vision Critical roadshow in Shanghai, the guests of the Mandarin Oriental, and in the company of […]

2013 – Focusing on Asia Pacific

There are currently a wide range of discussions and blog posts talking about 2013 and beyond (you can join an interesting example in the #NewMR Linked group). In my opinion (and the opinion of plenty of other people too), 2013 is going to be a big year for Asia. This will partly be in comparison to the poor state of the European economy and the challenges in the USA. However, Asia is making its own future. Many of the economies in Asia Pacific are growing strongly, the pool of talented researchers and research users is growing, and there is a tremendous energy about the way people do business in the Asia Pacific market in general, and in South-East Asia in particular. From a personal point of view I am certainly putting my time where my mouth is. In October/November I was in Australia, Singapore, Hong Kong and Japan. In 2013 I am going to be in Asia Pacific more than any other region (other than home). In terms of meetings and sessions already booked in January to April 2013 I am going to be running workshops in India, Australia, and Hong Kong, and giving presentations in Australia, India, Hong Kong, […]

NewMR and Asia

I am about half way through my current tour of Asia, I have been in Singapore and Hong Kong and fly to Tokyo tonight. During my time here I have split my time between events and one-on-one meetings with clients and agencies. I am convinced that the next leaps forward for NewMR will come from Asia. There are several reasons why I think that Asia will be the next factor in accelerating change: Hunger for change. One theme I am hearing from agencies and clients from China, Korea, Singapore, etc is a real desire to move forward, to get away from the static idea of surveys and focus groups and to embrace better alternatives. The interest in ethnography, semiotics, Big Data, neuroscience, social media, and communities is immense. Most of the sessions I have been booked for have been sold out. The complexity of the market. In Asia the languages are more complex (more complex for computers that is), and the variations within are greater (for example in China the gulf between what is possible in a Tier 1 city like Guangzhou and a Tier 3 like Weihai, or a Tier 4 city like Chaozhou is immense – but even […]