Tag: Client Insights

Blog Insight Interview with James Wycherley – Transforming Insight Posted by Ray Poynter 27 February 2021 James Wycherley has produced an interesting and useful new book that… 27 February 2021 Blog Transforming Insight: the 42 secrets of successful corporate Insight teams James Wycherley is the author of a new book called Transforming Insight. In this post James writes about… 27 February 2021 Blog Suppliers can and should write their own research briefs Post by Ray Poynter, October 2020. This post looks at why and how suppliers should create their own… 22 October 2020 Blog The parable of the hungry client – lessons for market research and insight Curation is the key to today's reporting. Even though the amount of data grows, the reporting of the… 9 July 2019 Blog Interview with Aji Ghose, Head of Research & Analytics, Sky – The Future of Client Insights Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client… 17 June 2019 Blog Interview with Colleen Ryan – The Future of Client Insights Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients… 11 June 2019 Blog Does the way you organise your team shape your insights? Conway’s Law Ray Poynter describes how Conway's Law (that the way your organise your teams shapes your outputs) applies to… 10 June 2019 Blog Interview with Nick Bonney, Founder of Deep Blue Thinking – The Future of Client Insights Ray Poynter interviews Nick Bonney who has had leading roles with both client and agency organisations. Learn about… 19 May 2019 Blog Interview with Mr Naoki Takahashi, Corporate Market Intelligence, Nissan Motor Company Ray Poynter interviews Nissan Motor Company's about the future of insights/ 11 May 2019 Blog Interview with BV Pradeep, Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM… 15 April 2019