Posted by Ray Poynter 27 February 2021 James Wycherley has produced an interesting and useful new book that focuses on how insight managers can transform their role from being order takers to people driving change and outcomes. The book Transforming […]
James Wycherley is the author of a new book called Transforming Insight. In this post James writes about the new book, what it is, who should read it, what readers will get from reading it.
Post by Ray Poynter, October 2020. This post looks at why and how suppliers should create their own version of the client’s brief.
Curation is the key to today’s reporting. Even though the amount of data grows, the reporting of the findings should not grow. Do not put too much information on the hungry client’s plate.
Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client Insights.
Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients want and what is keeping them up at night.
Ray Poynter describes how Conway’s Law (that the way your organise your teams shapes your outputs) applies to market research.
Ray Poynter interviews Nick Bonney who has had leading roles with both client and agency organisations. Learn about Nick’s experience of the gap between clients and agencies.
Ray Poynter interviews Nissan Motor Company’s about the future of insights/
Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever about the future of client-side insight functions.
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