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New Approaches to Data Collection

We can’t keep collecting data the old way, and we don’t have to. Here are seven presentations showing news ways to collect market research information.

Appreciating Asia Pacific – Part 1

This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in […]

Why you should take part in the GRIT Survey

Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those that do complain that the survey is awful. However, there are some surveys that are so important you really need to take […]

A new book to help people to understand insight communities

By common consent, research communities seem to have been the fastest growing new research approach over the last few years (a view that was supported by the latest GRIT report). Indeed, in some sectors, such as media, brands are beginning […]