What does the future hold for insights and market research?
What does the future hold for market research. At the Festival of NewMR we will be hearing from 14 experts in the field share their views.
Communities are going to be even bigger in 2021
Ray Poynter outlines why communities are going to be even bigger in 2021, due to four key driving factors.
Five Myths About the Crisis and the Insights and Market Research Ecosystem
Ray Poynter highlights five myths about the Pandemic Crisis in terms of the Insight and Research ecosystem.
When you say something is probable, are you communicating or obfuscating?
When you tell a client that this product will probably succeed, what do they hear, what do they understand? In this post Ray Poynter looks at the problems in communicating the probability of future events.
Eight Tips for Dealing with the Unpredictable
We are living in unprecedented, uncertain, and unpredictable times. Here are eight tips from Ray Poynter that highlight things you can do to leverage some control over the situation.
No! You can’t stop research until things get back to normal. You need to utilise Scenario Thinking
Some brand managers want to stop research until the market get backs to normal. But this assumes we will get back to normal, and that it will happen fairly soon. They should be using Scenario Thinking.
State of the Nation for Market Research and Insights 2019 – with Ray Poynter
Posted by Ray Poynter, 9 February 2019. At this time of the year, I find that I am in demand to help organisations take a wider view of the market to help them assess their plans. These sessions can include […]
Predictions and Themes For Market Research & Insights in 2019
Ray Poynter shares his predictions for market research and insights in 2019. The predictions start by highlighting the role the economy is likely to have in shaping MR in 2019.
Reviewing My Predictions for 2016, 2017 and 2018
In this post Ray Poynter reviews the predictions he made for 2016, 2017, and 2018 – drawing conclusions about themes and the frailties of predicting.
GreenBook Gathers 30 Predictions about Insights in 2019
Lenny Murphy and GreebBook have gathered predictions for 2019 from 30 well-known market research and insight commentators. From this post you can access the original post (with the 30 predictions), and Ray Poynter’s brief summary.