Rooster Happy New Year

Asia Pacific Predictions for 2017

The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on January 1 and Chinese New Year on January 28. So, this seems like a good moment to ask various people from the region to tell us what they think will be the key issues in APAC in 2017. Here are nine predictions focused on APAC, but embracing the world. Becki Southern Marketing Manager Asia Pacific, Lightspeed, Australia Automation will undeniably present opportunity to keep consumer data and understanding top of mind but, with systems replacing human decision making for marketers, Market Research will need to ensure its relevance and position within the planning process. Focus on creating stronger partnerships with clients will allow researchers to better understand this shift and act accordingly. This will mean acting differently, developing new ways of working and new solutions that fill the gaps for the 2017 marketer. This comes down to having the right technology to add to the consumer data brands already own. Harnessing this to complement strategy and build a deeper understanding is imperative to keep focus on agencies and suppliers outside the realm of their own data. As younger markets in APAC grow, […]

Blue sky and parachute

How did my predictions for 2016 fare?

I have just published Five Market Research Trends for 2017, covering issues that I think will be important over the next year. So, it seemed only fair to look back to this time last year to see how my previous predictions performed. A year ago I published “My Predictions for 2016”, which contained nine predictions. Here is an assessment of how I think those predictions performed. 1) Bigger Legal Problems for Facebook and Google. This has been true in the sense that they have faced a growing number of court cases, especially in Europe, along with investigations into their poor records in terms of paying tax. However, the problems they have faced have not markedly impacted their ability to grow or make money. 2) Automation. We saw lots of movement on Automation in 2016 and that trend looks likely to continue into 2017 (check out the NewMR Debate on Automation being held as part of the Festival of NewMR). 3) Surveys will continue to suffer. This is a slightly tricky one to judge. Each year for the last few years (according to the EOSMAR Global Market Research Report) surveys have become a smaller part of the total research mix, but […]

How many people will be using smartphones to access the web in 2017?

Almost every week there is a key discussion in the NewMR LinkedIn group, tackling a specific topic of interest. This week I asked “In 3 years, what % of adults will have a mobile phone, how many will be smartphones, and how many will be connected to the internet?” and broke this down into three questions: In January 2017, what percentage of the world’s adults do you think will have a mobile phone? By which I mean the percentage of people who have at least one phone (or phablet). What percentage of the world’s population will have a smartphone? What percentage of the world’s population will have a 3G, 4G or similar connection to the internet? There are lots of interesting replies from people such as: Siim Teller, Etienne Zervaas, and Thomas Ball, and I encourage you to check the discussion out. But, I thought I would share my replies with this blog as well as the discussion. What percentage of the world’s adult population will have a mobile phone in 2017? The ITU estimate that there are about 7 billion phones in use, allowing about 1.8 per actual user, deduct about 1.5 billion people as children, some of whom […]