Quantitative Research in 2021

Shapes sortedWebinar – Tuesday 20 July 2021
Live broadcast at 10am New York, 3pm London
The webinar has been broadcast. The slides and recordings are available from our Play Again page.

2020 was a year of change, in this webinar we focus on how quantitative research is being conducted in 2021.

Presentations

Kendra SpeedPashmeena HilalThe clients’ perspective
Ray Poynter discusses quant research in 2021 from the client’s perspective with  Kendra Speed (Senior Marketing & Strategy Leader, J.M. Smucker) & Pashmeena Hilal (Head of Industry Research and Thought Leadership at Google).
Where is research going, where are suppliers getting it right and where are they getting it wrong? Where should agencies, do better?

 

Using Digital Behavioural Data for Insights 
Mike Brown, Owner, Green Bird Consultants Limited

 

Megan Peitz HeadshotAbby Lerner

Optimizing Post-Covid Return to Work Strategies –  A Conjoint Case Study?
Megan Peitz & Abby Lerner, Numerious Inc.

 

Benet BoixPinar Yildirim headshot

 

Impact of GDPR on Consumers and Firms
Benet Boix, Netquest & Pinar Yildirim, The Wharton School

 

Synopses

Mike Brown, Owner, Green Bird Consultants Limited
Using Digital Behavioural Data for Insights
With all the talk over the last year of a ‘new normal’ it has been important to understand what people are doing, their behaviour, alongside their opinions and attitudes. Not just what people say they are doing, but the reality of their actions (think Lockdown!). This is critical to governments as well as brands.

In this session, Mike will explain the boundaries of what we mean by behavioural quantitative data, cover what is out there, how to access and use this data as well as looking at use cases right across the spectrum of consumer research and business planning.

Megan Peitz, Founder & Abby Lerner, Director, Numerious Inc.
Optimizing Post-Covid Return to Work Strategies –  A Conjoint Case Study?
In the U.S. today, a return to the physical workplace may be close on the horizon for millions of workers. However, the ubiquitous question for employees and employers is now: what will going back to work look like? What safety and social distancing measures will be in place to keep everyone safe, and how will companies determine the mechanics of a return to the office?

Marketing research techniques can help companies do a better job at making these difficult and costly decisions by having their employees make the trade-offs.  In particular, choice-based conjoint can help us understand which aspects of a return to the workplace are most important, and better yet, if we should have multiple engagement models or if there is a one-size fits all approach.

Join us for a case study on leveraging conjoint analysis to help companies optimize their post-Covid office strategy.

Benet Boix, Netquest & Pinar Yildirim, The Wharton School
Impact of GDPR on Consumers and Firms
GDPR – established on May 25th 2018 – imposes a higher cost to firms in and outside of EU in collecting, storing, and utilizing consumer information.

This behavioral research conducted by Wharton University and Netquest aims to estimate the impact of GDPR on consumers and firms

  • Consumers, under GDPR protection, may feel more comfortable browsing online and providing information to the firms.

  • Firms may face more friction to reach out to consumers