Gaming and Market Research

Erica Ruyle Play for a high score
Nigel Legg Identity, Trust, Reach & Reward: the Evans Finch Social Media Challenges
Arthur Fletcher Let’s all play the game
Jon Puleston Game Theory – Turning online surveys into games
Jeffrey Henning Prediction Markets as Research Games
Betty Adamou Research Through Gaming…One day, Maybe
Lenny Murphy Mobile Social Games for Market Research
Stefania Gogna Game On! A new way to get Insight