Gaming and Market Research

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Arthur Fletcher Let’s all play the game
Nigel Legg Identity, Trust, Reach & Reward: the Evans Finch Social Media Challenges
Erica Ruyle Play for a high score
Betty Adamou Research Through Gaming…One day, Maybe
Stefania Gogna Game On! A new way to get Insight
Jeffrey Henning Prediction Markets as Research Games
Lenny Murphy Mobile Social Games for Market Research
Jon Puleston Game Theory – Turning online surveys into games