Industry Threats & Disruption

Blog What is market research? Market research (or marketing research if you prefer) is what you do when you want to understand customers… 17 November 2014 Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 Blog ESOMAR report confirms that surveys are in decline Last week I posted an article looking at the decline in survey research, which included some data from… 3 September 2014 Blog Most market researchers should not worry about getting into the boardroom One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not… 2 September 2014 post image Blog What about the first-mover disadvantage? Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of… 28 June 2014 post image Blog Could Google be the next Standard Oil or AT&T? Post by Ray Poynter, 11 January 2014 Google’s standing with privacy groups and legislators has probably never been… 11 January 2014 post image Blog How many of your Twitter followers are fake? Have you ever stopped to wonder how many of your Twitter followers are fake? Or, more importantly, when… 6 January 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Is market research really a career? Yesterday, at the BAQMaR Conference, the Fringe Factory launched its study into what young graduates are looking for… 13 December 2013 post image Blog Facebook and ‘Mediawashing’, a Threat to Market Research? – Nikki Lavoie Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or… 6 December 2013 post image Blog The Opportunities and Threats Facing Market Research – Sally Joubert Post by Sally Joubert, founder and CEO of Luma, Australia. The Biggest Threat We become irrelevant. If we… 5 December 2013 post image Blog Market research has a great future if it is brave enough to change – Jane Frost Posted by Jane Frost, CEO of MRS, The Market Research Society, UK.  Market research has a great future… 1 December 2013