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Marketing, Advertising & Branding

Marketing, advertising and brand research.

Respondent Reimagined Video & Slides Respondent Reimagined 25 September 2015 Comparing Mobile-Only and Online Insights Video & Slides Comparing Mobile-Only and Online Insights 25 September 2015 What does qualitative research look like 3-5 years from now? Video & Slides What does qualitative research look like 3-5 years from now? 25 September 2015 The Gargantuan Differences Between Games & Gamification For Online Research Video & Slides The Gargantuan Differences Between Games & Gamification For Online Research 25 September 2015 Using Virtual Reality in MR Video & Slides Using Virtual Reality in MR 25 September 2015 Mythbusters: Busting the myth that you can do your own PR Video & Slides Mythbusters: Busting the myth that you can do your own PR 25 September 2015 Why the GRIT Survey is useful, and why you should take part Blog Why the GRIT Survey is useful, and why you should take part The link to the latest GRIT survey is available (click here to take it) and I encourage you… 21 September 2015 Will the Ashley Madison hack and law suits spell the end to Big Data as we know it? Blog Will the Ashley Madison hack and law suits spell the end to Big Data as we know it? The recent edition of New Scientist has a very thought provoking article (After Ashley Madison: How to regain… 1 September 2015 Improving Insight Skills, Status, and Impact Blog Improving Insight Skills, Status, and Impact I have just finished an extended visit to Japan where I was lucky enough to be involved in… 2 August 2015 Listening to talk about Beacons Blog Listening to talk about Beacons The social media research contribution from empirica takes a slightly different angle from most of the other reports… 27 July 2015 Who else is talking about market research? Blog Who else is talking about market research? The fifth contribution to the GreenBook / NewMR collaborative review of social media research is from Affinio. You… 23 July 2015 Results of the GreenBook/NewMR Social Media Research Challenge Blog Results of the GreenBook/NewMR Social Media Research Challenge Stop Press! The review of this project by Ray Poynter and Lenny Murphy is now ready, access it… 15 July 2015