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Marketing, Advertising & Branding

Marketing, advertising and brand research.

Celina Burnett – How to measure the ROI of campaigns Video & Slides Celina Burnett – How to measure the ROI of campaigns Celina Burnett of Gain Theory gives a NewMR Lecture/Introduction to how to measure the ROI of campaigns. 15 July 2015 Social Media Research Reveals Market Research Concerns Blog Social Media Research Reveals Market Research Concerns This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post… 9 July 2015 Market Research is too inward looking – Social Media analysis by Bakamo Social Blog Market Research is too inward looking – Social Media analysis by Bakamo Social As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the… 2 July 2015 The world is changing, so market research must change too Blog The world is changing, so market research must change too Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the… 21 June 2015 Life on the Cutting Edge of NewMR Event Life on the Cutting Edge of NewMR Webinar, Tuesday 22 September, 2015 2 Sessions Americas (North, South, and Central) 10am Seattle (midday Chicago, 1pm New… 22 September 2015 Measuring not Counting – Fran Cassidy Video & Slides Measuring not Counting – Fran Cassidy The #IPASOCIALWORKS project has been working for the last two years to establish best practices in how to… 15 May 2015 What’s special about Keen as Mustard? Blog What’s special about Keen as Mustard? The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from… 29 April 2015 What’s special about MESH, the Experience Agency? Blog What’s special about MESH, the Experience Agency? The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President… 20 April 2015 What does communicating results mean? Blog What does communicating results mean? Over the last 20 years the understanding of what communicating market research results means has changed. It used… 12 April 2015 Why did the penny-farthing have a large front wheel – Illustrating insight from data Blog Why did the penny-farthing have a large front wheel – Illustrating insight from data Posted by Ray Poynter, 6 April 2015 ‘What is an insight?’ and ‘What’s the difference between a finding… 6 April 2015 Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Blog Copy Copy Copy: asking “What kinda?” questions rather than “how big/small/loud/quiet?” Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16… 3 April 2015 Marketing Research or Market Research? A unhelpful distinction Blog Marketing Research or Market Research? A unhelpful distinction Once again I have heard of somebody claiming that there is a useful difference between the terms marketing… 23 March 2015