Marketing, Advertising & Branding

Blog #GenY writes about #GenY Guest post by Laura Wolfs, from Point-Blank International. Laura Wolfs, Research Executive at Point-Blank International (PBI) in Berlin,… 17 October 2014 Blog Why mobile campaigns and advertising are underachieving and how to change it Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has… 6 October 2014 Blog Why beacons are a game changer in mobile research Beacons are devices that send a signal to people’s mobile phones, which identifies when somebody is close to… 17 August 2014 Blog My take on social media – Sue Cardwell Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization… 13 August 2014 Blog My take on social media – Maya Middlemiss Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment.… 12 August 2014 post image Blog Customers are your last competitive advantage Most companies claim to be customer centric, but when you look at what they do you will see… 25 July 2014 Event Festival of #NewMR Monday 1st December – Friday 5th December The Festival is back for its fifth year. Most of the… 1 December 2014 – 5 December 2014 Video & Slides Research Communications: Getting It Right 17 July 2014 Slides 93% of communication is non-verbal 17 July 2014 Video & Slides “You Can Let Go of Your Focus Groups… Really it’s O.K. 17 July 2014 Slides The Power Of Earned Media: Using Traditional And Social Media Research To Drive Advertising ROI 17 July 2014 Video & Slides Should we be Neuromantics or neurosceptics? 17 July 2014