Marketing, Advertising & Branding

Marketing, advertising and brand research.

Why social media mining and monitoring have met with limited success in Market Research? Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014 Talk Like Ted – Book Review Blog Talk Like Ted – Book Review I am a fan of books on presenting, especially good ones, and this new book by Carmine Gallo,… 26 March 2014 Appreciating Asia Pacific – Part 2 Blog Appreciating Asia Pacific – Part 2 Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged… 15 March 2014 Appreciating Asia Pacific – Part 1 Blog Appreciating Asia Pacific – Part 1 This post is written as I reach the end of the first week of a three week Vision… 8 March 2014 The Secrets of Effective Presentations Blog The Secrets of Effective Presentations Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative,… 25 February 2014 May and June Lecture Series Event May and June Lecture Series May 2014 Lecture Series Listen to leading experts deliver 40-45 minute introductions to key NewMR topics, with plenty… 1 May 2014 – 30 June 2014 Key learnings from the European IIeX Blog Key learnings from the European IIeX I’ve just spent two days at IIeX in Amsterdam, and had the pleasure of being a co-chair for… 22 February 2014 BRC Customer Insight Conference – London Blog BRC Customer Insight Conference – London Today I attended the BRC Consumer Insight Conference in London as was very pleasantly surprised by the quality… 13 February 2014 Ask, Measure, Learn – Lutz Finger and Soumitra Dutta Blog Ask, Measure, Learn – Lutz Finger and Soumitra Dutta I’ve just finished reading this book and I would strongly recommend it to anybody seeking to understand the… 7 February 2014 Does influence exist, or is it homophily? Blog Does influence exist, or is it homophily? Posted by Ray Poynter, 7 February 2014 One of the growth areas over the last few years has… 7 February 2014 post image Blog Could Google be the next Standard Oil or AT&T? Post by Ray Poynter, 11 January 2014 Google’s standing with privacy groups and legislators has probably never been… 11 January 2014 Explode-a-Myth Event Explode-a-Myth 17 May, 2013 – 3pm London time, 10am New York Myths to be busted and speakers include: ‘There… 17 May 2013