Marketing, Advertising & Branding

Video & Slides Putting Listening to Work: Achieving Business Objectives Over Time 17 July 2014 Slides Listening as Foresight: Detecting Emergent Consumer Trends 17 July 2014 post image Blog Market Research and Marketing Research mean the same thing I am teaching a series of market research lessons in Tokyo at the moment (based on the ESOMAR… 6 July 2014 post image Blog What about the first-mover disadvantage? Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of… 28 June 2014 Blog In defence of business jargon Ray Poynter discusses the merits of business jargon. 25 June 2014 post image Blog The McGurk effect and why it matters to market researchers We like to think of ourselves as rational creatures and we like to think we can trust our… 22 June 2014 post image Blog University of Winchester offers a Masters in Insight Management On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to… 13 June 2014 post image Blog My take on social media – Gaelle Bertrand Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle… 11 June 2014 post image Blog Forewarned is forearmed! The case for IIeX Next month I will be in Atlanta as one of the co-chairs of IIeX USA. If you can… 17 May 2014 Blog Book Review: Stephen Rappaport’s The Digital Metrics Field Guide One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his… 2 May 2014 Blog MR Agencies and the Service they give Clients I have just finished listening to a great presentation by Suz Allen (R&D Director Sensory & Consumer Science… 30 April 2014 Blog Short-term effects do not predict long-term advertising success “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is… 21 April 2014