NewMR
Sign up Donate

Marketing, Advertising & Branding

Marketing, advertising and brand research.

Measuring not Counting – Evaluating Social Campaigns Event Measuring not Counting – Evaluating Social Campaigns Click here to register. NewMR Webinar with Fran Cassidy Friday 15 May, 11am London time (which is midday… 15 May 2015 Market Research in the Time of VUCA Blog Market Research in the Time of VUCA VUCA is a term that we are going here a lot over the next few years, it is… 19 March 2015 What are the key MR Buzzwords for 2015? Blog What are the key MR Buzzwords for 2015? In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be.… 14 March 2015 The problem of survivor bias in marketing and market research Blog The problem of survivor bias in marketing and market research Imagine that we’re looking at the sales data for 1000 new products launched in the last two years… 10 March 2015 How to Measure the ROI of Campaigns Event How to Measure the ROI of Campaigns NewMR Webinar Wednesday, 15 July, 2015 The slides and recording of this broadcast are available from Play Again.… 15 July 2015 Looking for followers may be more predictive than looking for leaders Blog Looking for followers may be more predictive than looking for leaders Ever since Malcolm Gladwell made the topic of influence popular with his book Tipping Point there has been… 26 February 2015 Two key challenges to measuring the ROI of social Blog Two key challenges to measuring the ROI of social Want to know how you should be evaluating social media campaigns? Do you want to know how to… 16 February 2015 Why might a business reject something that is both better and cheaper? (The better tyre example) Blog Why might a business reject something that is both better and cheaper? (The better tyre example) I was talking to a company that had a service that was both better and cheaper than the… 29 January 2015 What can the painter Turner teach market researchers? Blog What can the painter Turner teach market researchers? Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London… 17 January 2015 When you sponsor an event you do not buy the right to bore or offend the audience! Blog When you sponsor an event you do not buy the right to bore or offend the audience! At many events, an organisation paying to be a sponsor has an opportunity to give a presentation as… 13 December 2014 Kicking Up a Commotion: How Emotion Always Wins in Communication Video & Slides Kicking Up a Commotion: How Emotion Always Wins in Communication 2 December 2014 The Curve – a book you need to read Blog The Curve – a book you need to read I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it… 24 November 2014