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Marketing, Advertising & Branding

Marketing, advertising and brand research.

My Predictions for 2016 Blog My Predictions for 2016 Despite Nobel prize-winning physicist Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are… 18 December 2015 Festival of NewMR 2016 – EMEA Thursday Event Festival of NewMR 2016 – EMEA Thursday Broadcast time: Thursday, 4 February. The Festival of NewMR comprises 5 days of webinars, click here to see… 4 February 2016 Festival of NewMR 2016 – APAC Tuesday Event Festival of NewMR 2016 – APAC Tuesday Broadcast: Tuesday, 2 February The Festival of NewMR comprises 5 days of webinars, click here to see all… 2 February 2016 Festival of NewMR 2016 – Americas Wednesday Event Festival of NewMR 2016 – Americas Wednesday Broadcast time: Wednesday, 3 February. The Festival of NewMR comprises 5 days of webinars, click here to see… 3 February 2016 Creating a Personal Social Media Brand Video & Slides Creating a Personal Social Media Brand Sue York, ‘Creating a Personal Social Media Brand’ Sue will share key elements from her popular workshop on… 17 November 2015 8 Steps to Help You Embrace the Future Video & Slides 8 Steps to Help You Embrace the Future Ray Poynter, The Future Place, ‘7 Steps To Help You Embrace The Future’ Ray will share seven practical… 17 November 2015 The Future is Social – Social Media Research in Action Video & Slides The Future is Social – Social Media Research in Action Gaelle Bertrand, Head of Brand Insight, Kantar Media, ‘Strategic Social Media Listening: What’s behind the numbers?’ The presentation… 17 November 2015 Social Media, Curation and a Personal Brand – 3 hot topics for 2016 Blog Social Media, Curation and a Personal Brand – 3 hot topics for 2016 In November our thoughts stray to 2016 as we try to guess the key topics we should be… 8 November 2015 Nobody can claim to be Cheaper, Faster and Better! Blog Nobody can claim to be Cheaper, Faster and Better! There seems to be have been a rash of new claims by some agencies that they are offering… 4 November 2015 Six Tips for Creating Integrated Insight – from the No Nonsense Tour Blog Six Tips for Creating Integrated Insight – from the No Nonsense Tour Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find… 7 October 2015 Social Media Research shows Market Research is too inward looking Blog Social Media Research shows Market Research is too inward looking Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of… 5 October 2015 The story of the timetable that wanted to be an itinerary Blog The story of the timetable that wanted to be an itinerary Most of the timetables in the station office were happy to be timetables. They prided themselves on being… 5 October 2015