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Marketing, Advertising & Branding

Marketing, advertising and brand research.

Stepping Outside our Comfort Zone – re:publica, Berlin, 2016 Blog Stepping Outside our Comfort Zone – re:publica, Berlin, 2016 Guest Post by Daniel Fazekas from Bakamo.Social Around this time last year Ray Poynter invited researchers to a… 10 June 2016 If you had a great product and gave it away for nearly free, how long before you would have a big customer base? Blog If you had a great product and gave it away for nearly free, how long before you would have a big customer base? This is one of the questions I sometimes ask when I am consulting to a new start-up, particularly… 5 May 2016 The Paradox of Automation and Increased Employment Blog The Paradox of Automation and Increased Employment In Western society, fears and concerns about automation creating job losses and social disruption date back, at least,… 29 March 2016 Many Conference Exhibitors Could do Better Blog Many Conference Exhibitors Could do Better I am lucky to attend a large number of conferences each year and at most of these conferences… 21 March 2016 AAA – Agility, Automation & AI Event AAA – Agility, Automation & AI Thursday 18 August, 2016 2 sessions Access the slides and recordings from this event via our Play Again… 18 August 2016 Learn from Wayne Gretzky – Foresight in business is all about skating to where the puck is going to be Blog Learn from Wayne Gretzky – Foresight in business is all about skating to where the puck is going to be Business strategists can and should learn a key lesson from the world’s best ever ice hockey player, Wayne… 15 February 2016 Find & Communicate the Story – Part 1 Event Find & Communicate the Story – Part 1 An online course by Ray Poynter and NewMR We are all agreed on the importance of storytelling, but there… 23 February 2016 – 8 November 2016 Digital Hip-Hop Knock-outs in Mumbai Video & Slides Digital Hip-Hop Knock-outs in Mumbai Edward Appleton & Aastha Tiku from Happy Thinking People discuss “Digital Hip-Hop Knock-outs in Mumbai” 2 February 2016 Fame, Feeling & Fluency Predicts Famous 5-star Marketing Video & Slides Fame, Feeling & Fluency Predicts Famous 5-star Marketing John Kearon, Chief Juicer at Brainjuicer shares “Fame, Feeling & Fluency  Predicts Famous 5-star Marketing” 2 February 2016 Do Western brands understand the needs of Muslim women in SE Asia? Video & Slides Do Western brands understand the needs of Muslim women in SE Asia? Neil Gains of TapestryWorks and Happy Anggraini ABN Impact explore 'Do Western brands understand the needs of Muslim… 29 January 2016 What would an Experience Driven Marketing Organization look like? Video & Slides What would an Experience Driven Marketing Organization look like? Fiona Blades shares her vision of What would an Experience Driven Marketing Organization look like? 29 January 2016 Are you a new entrant in the NewMR World? Blog Are you a new entrant in the NewMR World? From time-to-time people reach out to us to tell us about a new company in the market research… 11 January 2016