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Marketing, Advertising & Branding

Marketing, advertising and brand research.

Festival of NewMR 2018 – Atlantic Monday Event Festival of NewMR 2018 – Atlantic Monday Return to the Main Festival Page Access the slides and recordings from our Play Again page. Chair: Ray… 5 February 2018 The Impact of Mobile Internet on Chinese Gen Y Identity Video & Slides The Impact of Mobile Internet on Chinese Gen Y Identity The ‘Empty Heart Syndrome’ is a newly described psychological phenomenon of the Chinese Gen Y. It is an… 8 November 2017 Why you should subscribe to NewMR’s newsletter? Blog Why you should subscribe to NewMR’s newsletter? Every week NewMR sends out one or two newsletters/updates that we think you will find useful. You can… 30 September 2017 Rise of Creative AI – Machines with the Gift of Human Understanding Video & Slides Rise of Creative AI – Machines with the Gift of Human Understanding Customers today, whether in B2B or B2C settings, share their lives in pictures, videos and text. These forms… 22 September 2017 104 Facts You Don’t Know About Mobile Marketing Blog 104 Facts You Don’t Know About Mobile Marketing Guest blog by Megan Arevalo, WebsiteBuilder.org As well as the post below, Megan has contributed a really useful… 2 August 2017 New! But Not Tech Event New! But Not Tech Not everything new is about technology. For this two-webinar event, these presentations highlight new developments and solutions that… 8 November 2017 Artificial Intelligence and Market Research Event Artificial Intelligence and Market Research   Access the slides and recordings of all eight presentations from our Play Again page. Session 1, 10am… 22 September 2017 Fell In Love At First Sight Or Started As A Friend? Video & Slides Fell In Love At First Sight Or Started As A Friend? Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least… 3 March 2017 Springboarding from Social Listening to Social Intelligence Video & Slides Springboarding from Social Listening to Social Intelligence The Internet is bustling with consumer conversations about new products, brand experiences, and unmet needs. Not surprisingly, marketers… 2 March 2017 A picture paints: understanding visual culture Video & Slides A picture paints: understanding visual culture We’ll be taking a look at how visual platforms and new ways of analysing images help us gain… 27 February 2017 The Fickle Mistress: Loyal consumers changing brands and the change-constancy conflict Video & Slides The Fickle Mistress: Loyal consumers changing brands and the change-constancy conflict This presentation deals with the impact of brand renovation on loyal consumers, and the role of the Change-Constancy… 27 February 2017 Festival of NewMR 2017 – EMEA Thursday Event Festival of NewMR 2017 – EMEA Thursday Thursday, 2 March, 2017 Access all the slides and recordings from this event via our Play Again page. Access… 2 March 2017