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Marketing, Advertising & Branding

Marketing, advertising and brand research.

Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect. Blog Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect. Back in 2012, there were several research papers that suggested that running for more than about 20 miles… 22 October 2018 What is the Counterfactual? – Why do we need to assess it? Blog What is the Counterfactual? – Why do we need to assess it? Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the… 19 October 2018 What is semiotics and how is it used? Blog What is semiotics and how is it used? Posted by Ray Poynter 17 July 2018 At the most basic level, semiotics is the study of how… 17 July 2018 Looking Forward Event Looking Forward This two-webinar event looks at what’s happened in market research and insights in 2018, predictions for 2019, upcoming… 11 December 2018 The Difference Between Customer Focused and Customer Centricity? Blog The Difference Between Customer Focused and Customer Centricity? To read the Japanese version of this post (from Mr Ryota Sano) click here. Posted by Ray Poynter, 6… 6 April 2018 Quantitative Semiotics – culture by numbers Event Quantitative Semiotics – culture by numbers Commercial webinar from Signoi, Thursday 19 April – hosted by NewMR. Access the slides and recording from our… 19 April 2018 Building a Personal Brand Video & Slides Building a Personal Brand In this session Ray and Sue will discuss: Why researchers should have a personal brand Tips, hacks, and… 9 February 2018 Why does my son like hiding under his bed? Finding the creative power of weak signals in social data. Video & Slides Why does my son like hiding under his bed? Finding the creative power of weak signals in social data. For most brands, when it comes to social data, our eyes are focused on our own reflection. We… 8 February 2018 The Method is the Message: Setting the Table for Change Video & Slides The Method is the Message: Setting the Table for Change Nobody likes to hear bad news. The bearer of bad news gets the blame. The hearers of bad… 5 February 2018 Building a Personal Brand Event Building a Personal Brand Return to the Main Festival Page. Join us as we start Futuring Friday on 9 February at 10… 9 February 2018 Hints for Presenting at International Conference Blog Hints for Presenting at International Conference Earlier this week I attended the IIeX APAC Conference in Thailand and it was a fantastic event –… 15 December 2017 EMEA Thursday Event EMEA Thursday Return to the Main Festival Page. Chair: Ray Poynter Jeremy Hollow Listen + Learn Why does my son… 8 February 2018