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Marketing, Advertising & Branding

Marketing, advertising and brand research.

Semiotics will change your career – and then it will change your life Part 1 Video & Slides Semiotics will change your career – and then it will change your life Part 1 *Note: this webinar series is ongoing from 23rd April 2020. If you'd like to join these ongoing sessions,… 23 April 2020 Using Semiotics in Marketing – Read Along Event Using Semiotics in Marketing – Read Along With Dr Rachel Lawes and her new book ‘Using Semiotics in Marketing’, NewMR is running a read-a-long project… 21 May 2020 – 23 July 2020 Semiotics will change your career – and then it will change your life Event Semiotics will change your career – and then it will change your life Webinar 23 April, 10am New York (3pm London) The webinar has been broadcast, access the recording and slides… 23 April 2020 Why are Customers saying one thing and then doing something else? Video & Slides Why are Customers saying one thing and then doing something else? To deeply understand people’s behaviours and to get Actionable Customer Insights it’s becoming more and more important going… 19 March 2020 What Women Want (Hint: It’s Not Hello Kitty) Video & Slides What Women Want (Hint: It’s Not Hello Kitty) Charlotte Wilkinson, Founder of Hello Sister, Singapore, shares why it's important for brands to understand and support women,… 19 March 2020 Using UX Thinking to Accurately Measure Value Video & Slides Using UX Thinking to Accurately Measure Value Value – what marketing exists to deliver – is measured by consumers’ willingness-to-pay for a brand. Currently, poor… 17 March 2020 Move over UX and CX, here comes HX – Human Experience Video & Slides Move over UX and CX, here comes HX – Human Experience In earlier times the focus tended to be on the product and/or service. More recently the focus has… 16 March 2020 Campaign for Real Qual Event Campaign for Real Qual   Join the LinkedIn discussion about this webinar by clicking here. The event has been broadcast, the slides… 19 March 2020 Asia Pacific in Focus Event Asia Pacific in Focus This session focuses on key strands that are emerging and taking place around the Asia Pacific region. Session… 18 March 2020 CX, UX and HX Event CX, UX and HX The webinar was broadcast 16 March, click here to access the slides and recordings. Customer Experience and Usability… 16 March 2020 How to use a Kalman Filter in Brand Tracking? Video & Slides How to use a Kalman Filter in Brand Tracking? Sample variability makes it difficult to distinguish between noise and true shifts. Traditionally, we rely on rolling averages… 5 October 2019 Should brands take a stand? Video & Slides Should brands take a stand? Fed by the high-profile Nike Colin Kaepernick campaign, the idea that brands should take a stand on social… 31 August 2019