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Marketing, Advertising & Branding

Marketing, advertising and brand research.

Advanced Techniques in Market Research – 2019 Event Advanced Techniques in Market Research – 2019 Webinar Friday, 4 October, 2019 This webinar has two presentations: How to use a Kalman Filter in Brand… 4 October 2019 Challenges in Modern Market Research Event Challenges in Modern Market Research Webinar: Thursday 29 August Live broadcast 10am New York (3pm London) The slides and recordings can be accessed… 29 August 2019 How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value Video & Slides How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value The rapid evolution of the market research industry and the new complex problems brands and organisations are facing… 27 March 2019 The power of a brand’s distinctive assets to ensure market growth Video & Slides The power of a brand’s distinctive assets to ensure market growth Alica Arnould and Glaucia Marques, of System 1 (formerly Brainjuicer) on Singapore, discuss the power of a brand’s… 7 March 2019 Breaking the boundaries of product category in the analysis of brand positioning Video & Slides Breaking the boundaries of product category in the analysis of brand positioning Not losing sight of any brand that breaks into the market is especially important nowadays, when technology and… 5 March 2019 Festival of NewMR 2019 – APAC Wednesday Event Festival of NewMR 2019 – APAC Wednesday Clicslides and recordings available here Chair: Sue York Speakers Sue York NewMR Presenting Online Mike Sherman Hong Kong… 6 March 2019 Festival of NewMR 2019 – EMEA Tuesday Event Festival of NewMR 2019 – EMEA Tuesday Access the slides and recordings by clicking here. Chair: Sue York Speakers Jeroen Spetter Ruigrok NetPanel The magical… 5 March 2019 Human Insight as a Global Nervous System Video & Slides Human Insight as a Global Nervous System Increasingly, we are seeing terms like Human Business, Human Technology and Human Brands used across the media to… 25 January 2019 Human Insight as a Global Nervous System Event Human Insight as a Global Nervous System Commercial Webinar 24 January 2019 with Further’s Founder/CEO Stephen Cribbett 10am London (11am Paris, 9pm Sydney) The webinar has… 24 January 2019 Ray Poynter interviews Stan Sthanunathan Video & Slides Ray Poynter interviews Stan Sthanunathan In this webinar interview, Ray Poynter interviews Stan Sthanunathan about his co-authored book, his motivations in writing it,… 19 December 2018 The Future of Marketing is Experience Driven Marketing Video & Slides The Future of Marketing is Experience Driven Marketing Fiona Blades shows why marketing needs to move away from talking about things to creating experiences. 12 December 2018 AI for Marketing & Product Innovation: With Stan Sthanunathan Event AI for Marketing & Product Innovation: With Stan Sthanunathan Webinar 18 December, 3pm London (10am New York, 11pm Singapore). The recording of this webinar will be available… 18 December 2018