Broadcast time: Thursday, 4 February.
The Festival of NewMR comprises 5 days of webinars, click here to see all five days.
Access the slides and recordings from our Play Again page.
Session Chair Ray Poynter
- John Kearon, Chief Juicer, Brainjuicer,
“Fame, Feeling & Fluency Predicts Famous 5-star Marketing”
- Edward Appleton & Aastha Tiku, Happy Thinking People
“Digital Hip-Hop Knock-outs in Mumbai”
- Tom de Ruyck, Head of Insight Activation Studios, InSites Consulting
“Turning consumer insights into company-wide memes for Dorel Juvenile”
- Carola Verschoor, Founder, groh! Innovation
“Research as a co-designer of business strategy”
- Andrew Mitchell, Global Commercial Director, LivingLens
“Video, video everywhere”