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Industry & Community

Industry bodies, verticals and the research community.

CX’s Coming of Age Video & Slides CX’s Coming of Age This year marked the 21st anniversary of Pine and Gilmore’s Experience Economy, with customer experience management reaching age… 17 March 2020 Using UX Thinking to Accurately Measure Value Video & Slides Using UX Thinking to Accurately Measure Value Value – what marketing exists to deliver – is measured by consumers’ willingness-to-pay for a brand. Currently, poor… 17 March 2020 One App Instead of Lab: how to optimize mobile experience and conversions with right user testing Video & Slides One App Instead of Lab: how to optimize mobile experience and conversions with right user testing 70% of the global population uses a smartphone every day. The conversion rate in m-commerce is catastrophically low… 17 March 2020 Move over UX and CX, here comes HX – Human Experience Video & Slides Move over UX and CX, here comes HX – Human Experience In earlier times the focus tended to be on the product and/or service. More recently the focus has… 16 March 2020 Campaign for Real Qual Event Campaign for Real Qual   Join the LinkedIn discussion about this webinar by clicking here. The event has been broadcast, the slides… 19 March 2020 Asia Pacific in Focus Event Asia Pacific in Focus This session focuses on key strands that are emerging and taking place around the Asia Pacific region. Session… 18 March 2020 CX, UX and HX Event CX, UX and HX The webinar was broadcast 16 March, click here to access the slides and recordings. Customer Experience and Usability… 16 March 2020 How to use a Kalman Filter in Brand Tracking? Video & Slides How to use a Kalman Filter in Brand Tracking? Sample variability makes it difficult to distinguish between noise and true shifts. Traditionally, we rely on rolling averages… 5 October 2019 Should brands take a stand? Video & Slides Should brands take a stand? Fed by the high-profile Nike Colin Kaepernick campaign, the idea that brands should take a stand on social… 31 August 2019 Advanced Techniques in Market Research – 2019 Event Advanced Techniques in Market Research – 2019 Webinar Friday, 4 October, 2019 This webinar has two presentations: How to use a Kalman Filter in Brand… 4 October 2019 Challenges in Modern Market Research Event Challenges in Modern Market Research Webinar: Thursday 29 August Live broadcast 10am New York (3pm London) The slides and recordings can be accessed… 29 August 2019 How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value Video & Slides How Brands Can Bridge The Gap Of Meaning: Using Semiotics Systemically To Measure Cultural Complexity And Transform It Into Value The rapid evolution of the market research industry and the new complex problems brands and organisations are facing… 27 March 2019