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Industry & Community

Industry bodies, verticals and the research community.

The Future of Marketing is Experience Driven Marketing Video & Slides The Future of Marketing is Experience Driven Marketing Fiona Blades shows why marketing needs to move away from talking about things to creating experiences. 12 December 2018 ESOMAR Council Report December 2018 Blog ESOMAR Council Report December 2018 In October I was elected to be a member of the ESOMAR Council for a period of two… 6 December 2018 AI for Marketing & Product Innovation: With Stan Sthanunathan Event AI for Marketing & Product Innovation: With Stan Sthanunathan Webinar 18 December, 3pm London (10am New York, 11pm Singapore). The recording of this webinar will be available… 18 December 2018 Do you know how to assess innovations in market research and insights? Blog Do you know how to assess innovations in market research and insights? Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets,… 1 November 2018 Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect. Blog Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect. Back in 2012, there were several research papers that suggested that running for more than about 20 miles… 22 October 2018 What is the Counterfactual? – Why do we need to assess it? Blog What is the Counterfactual? – Why do we need to assess it? Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the… 19 October 2018 The excitement of the new and the best of the old – AMSRS Annual Conference 2018 Blog The excitement of the new and the best of the old – AMSRS Annual Conference 2018 Posted by Ray Poynter 16 August 2018 Last week I had the honour to attend the Australian AMSRS… 16 August 2018 Market Research Skills and Training Study 2018 Report Blog Market Research Skills and Training Study 2018 Report Posted by Ray Poynter Sue York, 8 August 2018 Below is the Executive Summary of our Market Research… 8 August 2018 What is semiotics and how is it used? Blog What is semiotics and how is it used? Posted by Ray Poynter 17 July 2018 At the most basic level, semiotics is the study of how… 17 July 2018 Looking Forward Event Looking Forward This two-webinar event looks at what’s happened in market research and insights in 2018, predictions for 2019, upcoming… 11 December 2018 A Perspective on the Future of Data Collection Video & Slides A Perspective on the Future of Data Collection Sima Visa, entrepreneur, advisor, investor and host of Data Gurus podcast shares her thoughts and predictions on the… 24 May 2018 Researchers should be aware of the problems with observational data Blog Researchers should be aware of the problems with observational data Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data… 18 May 2018