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Industry & Community

Industry bodies, verticals and the research community.

Human-centricity from CX to HX Video Human-centricity from CX to HX Over the last twenty years there has been a shift from product-centricity to customer-centricity and the next step… 17 May 2021 Mind The Gap – Consumer Centricity in a nutshell Video & Slides Mind The Gap – Consumer Centricity in a nutshell In this presentation Tom will discuss the 3 gaps between brands and consumers that need to be closed… 15 April 2021 Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures Video & Slides Tight Cultures Prefer Tight Logos: Semiotics of Space Differs across Cultures Is space always good in logo design? Does the symbolic meaning of empty space differ across cultures? This… 13 April 2021 APAC Tuesday 2021 Event APAC Tuesday 2021 Session chaired by: Sue York   Click here for Tim’s recording Click here for Tanvi’s recording Click here… 13 April 2021 EMEA Wednesday 2021 Event EMEA Wednesday 2021 Session chaired by: Ray Poynter       Click to see Tom’s recording Click to see Chris’s recording… 14 April 2021 Inclusive Research – Making research accessible to people with disabilities Video & Slides Inclusive Research – Making research accessible to people with disabilities When designs are inclusive, everyone wins. Curb cutouts facilitate wheelchairs, baby strollers, and rolling suitcases. Smartphone interfaces that… 28 February 2021 HX, CX and UX Event HX, CX and UX Webinar – Thursday 13 May In this webinar we focused on trends in HX, CX and UX. The… 13 May 2021 Presenting and Reporting Event Presenting and Reporting Webinar – Thursday 16 September 2021 Live broadcast at 10am Londo In preparation for this webinar, we conducted… 16 September 2021 Inclusive Research – Making research accessible to people with disabilities Event Inclusive Research – Making research accessible to people with disabilities Webinar Thursday, 25 February 2021 You can access the slides and recordings by clicking here. When designs are inclusive,… 25 February 2021 Semiotics Poster Exhibition with Rachel Lawes Video & Slides Semiotics Poster Exhibition with Rachel Lawes Want to learn more about how people are leveraging the power of insights using semiotics? This presentation shows… 24 November 2020 Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long Video & Slides Semiotics in Marketing Chapters 10-12 with Rachel Lawes Read-a-Long If you work in marketing or market research, or if any aspect of your job involves understanding consumers,… 24 July 2020 Semiotics Poster Exhibition Event Semiotics Poster Exhibition Webinar 24 November 2020 Poster Exhibition from 24 November 2020 Here are the slides and the webinar recording,… 24 November 2020