Qualitative

Qual methods, conversational research and analysis at scale.

Research Communities Event Research Communities Friday March 15, 2013 This event had 3 sessions, with speakers from around the world looking at the… 15 March 2013 Explode-a-Myth Event Explode-a-Myth 17 May, 2013 – 3pm London time, 10am New York Myths to be busted and speakers include: ‘There… 17 May 2013 post image Blog Mobile Specific Qualitative Research As I have mentioned before, I am involved in writing a book on mobile market research, with Navin… 5 July 2013 post image Blog Analysis, the difference between qual and quant Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no… 12 June 2013 post image Blog 10 Reasons to buy ESOMAR’s new book 1 It’s not your classic textbook This book focusses on the questions that are part of the everyday… 19 May 2013 post image Blog How much of your research should be with customers? Posted 9 May 2013 One of the questions I am frequently asked about insight communities is ‘Why are… 9 May 2013 post image Blog Why do people join B2B communities? I have spent the last couple of weeks in Australia as part of my role in Vision Critical… 26 April 2013 post image Blog How many ways is mobile being used in Qual? As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research… 13 April 2013 post image Blog A Short History of Mobile Marketing Research Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s… 1 March 2013 post image Blog Is it auto-qual, we-qual, mass-qual, or crowdsourced qual? There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example… 26 February 2013 post image Blog Research communities in APAC? I am just about to submit my paper to ESOMAR on research communities in Asia Pacific, and I… 7 February 2013 post image Blog The Qualitative Deficit Market research is being deluged with new sources of data, from social media, from electronic communications, and from… 7 January 2013