Consumer Insight

Understanding consumers, personas and consumer data.

Rev Up Your Qual; Actionable Insights, Accelerated! Video & Slides Rev Up Your Qual; Actionable Insights, Accelerated! Our selection of Scoot Stories will leverage world examples to bring alive the power of quick turnaround qualitative.… 8 February 2018 Data Caricatures: rethinking visualisation for the modern researcher Video & Slides Data Caricatures: rethinking visualisation for the modern researcher For the modern researcher, process and language simplicity are crucial when it comes to visualising information. From working… 8 February 2018 The Future of Customer Relationships Video & Slides The Future of Customer Relationships Change has never been this fast and will never be this slow again. Asia Pacific is the fastest… 6 February 2018 Fake News and the Impact on Market Research Video & Slides Fake News and the Impact on Market Research Fake news has been making headlines recently. Which got me to thinking; In a world where the latest… 6 February 2018 The Method is the Message: Setting the Table for Change Video & Slides The Method is the Message: Setting the Table for Change Nobody likes to hear bad news. The bearer of bad news gets the blame. The hearers of bad… 5 February 2018 Gen Z #NewruleZ: How to follow generation Z storytelling while using MIM (mobile instant messaging) platforms. Video & Slides Gen Z #NewruleZ: How to follow generation Z storytelling while using MIM (mobile instant messaging) platforms. Gen Z has disrupted traditional communication levels. From social to brands relationships, our way to interact with others… 5 February 2018 EMEA Thursday Event EMEA Thursday Return to the Main Festival Page. Chair: Ray Poynter Jeremy Hollow Listen + Learn Why does my son… 8 February 2018 Americas Wednesday Event Americas Wednesday Return to the Main Festival Page. Chair: Andrew Jeavons Katrina Noelle & Janet Standen Scoot Insights Rev Up… 7 February 2018 Festival of NewMR 2018 – APAC Tuesday Event Festival of NewMR 2018 – APAC Tuesday Return to the Main Festival Page Slides and recordings available soon. Chair: Sue York Peter Harris & Ying… 6 February 2018 Festival of NewMR 2018 – Atlantic Monday Event Festival of NewMR 2018 – Atlantic Monday Return to the Main Festival Page Access the slides and recordings from our Play Again page. Chair: Ray… 5 February 2018 A quick, instinctive guide to System One Video & Slides A quick, instinctive guide to System One System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent… 8 November 2017 Context is Queen Video & Slides Context is Queen The picture is not always what you think it is! Learn why decisions taken using traditional survey data… 8 November 2017