Challenging Research Thinking and New Thinking
Here are six webinar recordings that look at ideas that challenge the status quo in market research and/or suggest new alternatives.
Interview with Elaine Rodrigo, Chief Strategy & Insights Officer Danone
Ray Poynter interviews Elaine Rodrigo, Chief Strategy & Insights Officer Danone. Hear about ‘The Future of Client Insights’.
New Approaches to Data Collection
We can’t keep collecting data the old way, and we don’t have to. Here are seven presentations showing news ways to collect market research information.
Interview with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company
In this interview Ray Poynter chats with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company. Tip Top Bakeries is an Australasian manufacturer of bread products owned by George Weston Foods, a subsidiary of multinational food giant Associated British Foods. Amy is the Head of Insights at Tip Top and is based in Sydney, Australia.
The state of market research in 2019
Six presentations about the state of market research in 2019, from the Festival of #NewMR. Includes access to the slides and recordings.
Interview with Diaa Rashwan, Executive Director of Strategic Marketing Services & Innovations at Savola
Ray Poynter and Radio #NewMR interviews Diaa Rashwan Executive Director of Strategic Marketing Services & Innovations at Savola, about the future of client-side insight functions.
3 counterintuitive but practical tips for chatbot survey design
Guest blog by Jennifer Reid from Rival Technologies, offering three counterintuitive but practical tips for chatbot survey design .
Presentations from the Festival of #NewMR 2019
Posted by Ray Poynter, 11 March 2019. Market Research in 2019 State of the Nation Review of Market Research and Insights, Ray Poynter, NewMR, a summary of the state of market research and insights. Building Bridges Between Practices – the […]
Reimagining Condé Nast International’s Brand
Guest post by Barney Larkin from Further looks at an online community case study with Condé Nast.