Why isn’t there more Qual Research?
When we think about qual versus quant we see that about 85% of research dollars are spent on quant and 15% are spent on qual? In this post Ray Poynter looks at why that happens.
Good technology is mostly unseen
Ray Poynter explains how the iceberg metaphor explains the relationship between new research technologies and end users of insight.
How Harmoni helped when I had a ‘need for speed’
Ray Poynter describes how using the Harmoni product from Infotools enabled him to analyse a NewMR project at speed.
GRIT on two pages – a short review of the 2020 GRIT Report
Posted by Ray Poynter, 19 July 2020 The full GRIT report is 166 pages, here’s my take on the key points. Context The data is mostly North America, with a chunk from Europe. From ESOMAR’s data, these 2 regions account […]
Meeting of Virtual ESOMAR Council 6 July 2020
Ray Poynter reports on a meeting of the ESOMAR Council, held virtually.
What resources did you miss over the last three months?
Every month NewMR produces content for its sponsors (an industry roundup) and for its Patrons (three important resources from the previous month). As an enticement we are share all the content from the last three months in this post.
When you say something is probable, are you communicating or obfuscating?
When you tell a client that this product will probably succeed, what do they hear, what do they understand? In this post Ray Poynter looks at the problems in communicating the probability of future events.
What does an Insights Professional want from Automated Text Analytics?
Ray Poyneter assess what insight professionals want from text analytics. Too often the focus is on what text analytics can do, rather than what is needed by busy researcher or insighter.
Eight Tips for Dealing with the Unpredictable
We are living in unprecedented, uncertain, and unpredictable times. Here are eight tips from Ray Poynter that highlight things you can do to leverage some control over the situation.
Some general rules about asking better questions in online surveys
In this post Ray Poynter sets out a set of rules that help ensure that a questionnaire collects valid information.