Guest post by Vannessa Oshima, insights professional, VP of Strategy and Insights for Coca-Cola Japan. This is about Me (Vanessa) and Caroline… we have known each other since we were kids. Both growing up in the small town of Matamata […]
One of the great things about teaching an undergraduate course in market research is that it makes you re-visit fundamental questions, such as “Why do organisations conduct customer satisfaction research?” The flippant answer would be because a) everybody else does […]
Like many people I am a fan of Hans Rosling’s Ted talks. He seems to bring data alive in a way that very few people can. He also tackles very important topics and utilises complex data to create his engaging […]
For those of you who do not follow UK news, there was an election last week in the UK and the Conservative Party managed to squeak a small majority of the seats with 37% of the votes. This has caused […]
Here is our May round up of NewMR news, containing links to some great blogs and upcoming news. NewMR Survey on Global MR and NewMR: We’ve started a programme of looking into a range of issues related to the changing […]
In order to understand more about what NewMR people think about the contribution to market research of the leading MR counties (which we have defined for this project as the ten with the largest MR spend, as reported by ESOMAR) […]
This post is an online version of the NewMR mailing from w/c 26 April – plus some extra nuggets. This week our NewMR mailing is focusing on social media, including upcoming events and social media resources. But first a couple […]
The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from Keen as Mustard. Q: Can you describe Keen as Mustard for me in 140 characters? A: Keen as Mustard is the only […]
A guest blog by John Griffiths, talking about his exciting new project to crowdfund and launch a book looking at the early years of account planning. Judie Lannon gives me a cool look and says there was no way that […]
The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President and Chief Experience Officer at MESH. Q: Can you describe MESH for me in 140 characters? A: Brand growth is driven by […]
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