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What does communicating results mean?

Over the last 20 years the understanding of what communicating market research results means has changed. It used to be something that described what the researcher delivered. Today, the focus is on what is understood and what actions result from […]

Two key challenges to measuring the ROI of social

Want to know how you should be evaluating social media campaigns? Do you want to know how to balance short-term activation events with long-term effects? The answers are in the recently launched #IPASOCIALWORKS Guide to Measuring Not Counting. As one […]

My take on social media – Gaelle Bertrand

Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle contributed to the #IPASocialWorks ‘Measuring Not Counting’ project – and is slightly different to most of the other posts in this series […]

Short-term effects do not predict long-term advertising success

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is one of the most commonly quoted comments about advertising, being variously attributed to John Wanamaker and William Lever. Perhaps as a consequence, […]

Could Google be the next Standard Oil or AT&T?

Post by Ray Poynter, 11 January 2014 Google’s standing with privacy groups and legislators has probably never been lower. Problems include: the recent news that some of Google’s activities have been ruled illegal by four countries (France, Netherlands, Germany, and […]