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What is semiotics and how is it used?

Posted by Ray Poynter 17 July 2018 At the most basic level, semiotics is the study of how meaning is made. We often hear that semiotics is the study of signs, but that is only true when we take a […]

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Why you should subscribe to NewMR’s newsletter?

Every week NewMR sends out one or two newsletters/updates that we think you will find useful. You can subscribe to our newsletter by clicking here. Last week’s mailing included: How to access the slides and recordings from our recent webinar […]

The Paradox of Automation and Increased Employment

In Western society, fears and concerns about automation creating job losses and social disruption date back, at least, to the early 19th Century and the Industrial Revolution. In 1811 the UK saw the rise of the Luddites, protestors who were smashing […]

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Many Conference Exhibitors Could do Better

I am lucky to attend a large number of conferences each year and at most of these conferences there is a trade-show or exhibition area. With a few notable exceptions many of the companies exhibiting at these shows are selling […]

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Are you a new entrant in the NewMR World?

From time-to-time people reach out to us to tell us about a new company in the market research space. Sometimes we are able to engage in a conversation, sometimes we are in a position to help with advice with marketing […]

Listening to talk about Beacons

The social media research contribution from empirica takes a slightly different angle from most of the other reports in the GreenBook / NewMR collaborative review of the benefits of social media research. Rather than researching market research as a whole, […]

Keen as Mustard

What’s special about Keen as Mustard?

The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from Keen as Mustard. Q: Can you describe Keen as Mustard for me in 140 characters? A: Keen as Mustard is the only […]

What’s special about MESH, the Experience Agency?

The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President and Chief Experience Officer at MESH. Q: Can you describe MESH for me in 140 characters? A: Brand growth is driven by […]