Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets, for example: behavioural economics, automated facial coding, neuroscience, chatbots, passive tracking, Artificial Intelligence, and of course big data. However, evaluating these new […]
Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data (mostly for very good reasons) and this is creating a new set of problems that researchers need to recognise and address. What […]
At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much […]
This week, NewMR broadcast four webinars on Behavioural Economics (BE) – as part of our Research Innovation event. If you want to expand your knowledge of the theory and application of BE then you might find these presentations useful. Stephen […]
Last week, I shared my 5 top tips for things I think market researchers should do in 2016, as my closing keynote at IIeX Amsterdam. These tips were both a response to the ideas presented at the IIeX Conference and […]
Despite Nobel prize-winning physicist Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are my predictions for 2016. 1) Bigger Legal Problems for Google and Facebook This year has shown an escalation in problems for Google, […]
Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the needs of the organisations change then market research needs to change to, to ensure it remains relevant. I’ve been involved in market […]
VUCA is a term that we are going here a lot over the next few years, it is a term that goes to the heart of paradigm shifts in the world that require changes in how we deal with our […]
In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be. This generated a great debate with 64 comments to date. This post is a review of the comments and some thoughts about […]
At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What research participants really think about researchers”. You can see a recording of her presentation below: Market research needs to balance the following […]
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