Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers
In this post, Nissan Motor’s Mr Takahashi issues a challenge to market research agencies to propose new models for doing business. The world is changing, are you ready for it?
Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect.
Back in 2012, there were several research papers that suggested that running for more than about 20 miles a week was either not giving any benefit, or, worse still, it could be damaging hearts and making death more likely. The […]
Researchers should be aware of the problems with observational data
Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data (mostly for very good reasons) and this is creating a new set of problems that researchers need to recognise and address. What […]
Blockchain and Market Research – A force for disruption soon?
Post by Ray Poynter, 3 March 2018 Have you noticed that there seems to a lot of people who are shouting about how important blockchain (and or cryptocurrencies like Bitcoin) are going to be for market research? In November 2017 […]
Why should I use international standards?
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. Space is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is. – Douglas Adams And now data […]
Open data, what does it mean and why do we need it?
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. There is a common misconception that open data means making data public. This is one, very narrow, way of opening up data. […]
Discovery: a new tool for accessing longitudinal cohort studies
Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since they were born in the 1930s), or the British Cohort Study (17,000 people born in a single week in 1970). If so, […]
Asia Pacific Predictions for 2017
The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on January 1 and Chinese New Year on January 28. So, this seems like a good moment to ask various people from the […]
What can the Asia Pacific Region teach the MR world?
I think some of the best thinking about new market research comes from the Asia Pacific region and I want to share five examples that are helping re-shape the way we envisage and do market research. All five examples will […]
How did my predictions for 2016 fare?
I have just published Five Market Research Trends for 2017, covering issues that I think will be important over the next year. So, it seemed only fair to look back to this time last year to see how my previous […]