As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking at the different sources of inspiration that contribute to market research thinking and innovation. The study is being supported, programmed, and fielded […]
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions that somebody new to a topic would often like to ask, but may be too embarrassed to ask. The book can be […]
By common consent, research communities seem to have been the fastest growing new research approach over the last few years (a view that was supported by the latest GRIT report). Indeed, in some sectors, such as media, brands are beginning […]
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called the Handbook of Mobile Market Research. We will be publishing a lot of our work online, as the book progresses, to share […]
I am involved in a new book, which we hope will be published early in 2014. As with The Handbook of Online and Social Media Research, I will be sharing the project with the #NewMR community and would hope to […]
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday practicalities of market research, the advice you don’t typically get from a textbook – the type of advice researchers would ideally have […]
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