Appreciating Asia Pacific – Part 1
This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in […]
The Secrets of Effective Presentations
Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative, or they talk about the need to use storytelling, visualisation, and performance skills. Whilst all of these have their place, for market […]
Key learnings from the European IIeX
I’ve just spent two days at IIeX in Amsterdam, and had the pleasure of being a co-chair for the event. IIeX was a great success and I think the event has several lessons for other events (including my own NewMR […]
The Strengths and Limitations of Research-on-Research
As part of writing our new book on Mobile Market Research (which should be available in September) I have been reading a lot of research-on-research (RoR) related to mobile studies. RoR can provide insights into whether a research technique works […]
BRC Customer Insight Conference – London
Today I attended the BRC Consumer Insight Conference in London as was very pleasantly surprised by the quality of the event and the speakers. Here are a few notes I jotted down during the day. Peter Williams, former CEO of […]
Does influence exist, or is it homophily?
Posted by Ray Poynter, 7 February 2014 One of the growth areas over the last few years has been in the interest in influence marketing, with books such as “The Influentials: One American in Ten Tells the Other Nine How […]
What are the top ten questions for Opinion Polling?
A new edition ESOMAR’s Answers to Contemporary Questions book is being produced, with three new chapters, International, Mobile, and Opinion Polling. This post is a shout out to crowd source the key questions for Opinion Polling. What do you think […]
Brand esSense – two books in one from Neil Gains
Neil Gains has been kind enough to send me a copy of his new book, Brand esSense and I wanted to share my thoughts about this useful book. In the title to my post I say it is two books […]
Stop asking when mobile will be the next big thing, it happened a year or two ago!
As I and others (see this great post by Reg Baker in 2011) have been pointing out, people have been saying mobile is the next big thing for over 15 years, even in the days when that meant SMS, or […]
Staying up to date with trends in mobile and mobile market research
As part of the book on Mobile Market Research that we are working on we are including some tips on how to stay up to date in terms of mobile market research. Here is the list we have at the […]