[Sorry, this is a really long post, but I have been asked several times to explain the key differences between qual and quant. Here is my attempt to do that, but I would really appreciate comments from others.] Quite often […]
The term hinterland was used by the British Politician Dennis Healy to describe somebody who had a life, interests, and knowledge that extended beyond their field of employment/speciality. Denis Healey was a leading Labour Politician from the 1950s to the […]
In November our thoughts stray to 2016 as we try to guess the key topics we should be following next year. Here are three topics that I think will be big in 2016. Curation As data becomes ever more plentiful […]
There seems to be have been a rash of new claims by some agencies that they are offering a cheaper, better & faster service. However, in my opinion, this does the agency business a disservice for three key reasons: The […]
The post below is the result of a discussion between Ray Poynter from NewMR and Eric Meerkamper from RIWI. Q: Can you describe RIWI for me in 140 characters? A: RIWI is a global survey technology and risk measurement company […]
Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find and communicate the insight that everybody is talking about? These six tips on how to find and communicate the insight are drawn […]
Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of social media research to highlight the strengths of social media research. Six companies took up our challenge and you can access their […]
Most of the timetables in the station office were happy to be timetables. They prided themselves on being comprehensive, on being up-to-date, and easy to read. They worked hard to add symbols for things like buffet cars, cycle racks, and […]
Here are six tips for using Social Media Research drawn from the workshops we are running in October in New York, Chicago, Atlanta, and Los Angeles. If you’d like to attend the workshops click here to find out more. The […]
Last week at Vision Critical’s London Summit I presented the case that market researchers and insight professionals need to become Smarter Researchers, and we handed out copies of my new book on the topic (download it here). People seemed to […]
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