Over the last 20 years the understanding of what communicating market research results means has changed. It used to be something that described what the researcher delivered. Today, the focus is on what is understood and what actions result from […]
Posted by Ray Poynter, 6 April 2015 ‘What is an insight?’ and ‘What’s the difference between a finding and an insight?’ are two questions I am often asked. Typical definitions of insight in the context of marketing and market research […]
Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16 – click here to register. Boom time The last decade has been boom-time for insights professionals who embrace innovation. Whereas back in […]
Once again I have heard of somebody claiming that there is a useful difference between the terms marketing research and market research. However, there is not a useful distinction between these two terms. The meaning of words is determined not […]
VUCA is a term that we are going here a lot over the next few years, it is a term that goes to the heart of paradigm shifts in the world that require changes in how we deal with our […]
In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be. This generated a great debate with 64 comments to date. This post is a review of the comments and some thoughts about […]
Imagine that we’re looking at the sales data for 1000 new products launched in the last two years in the snack food market. Let’s assume that 100 of them have been market successes, and 900 have to some extent failed. […]
Ever since Malcolm Gladwell made the topic of influence popular with his book Tipping Point there has been a healthy debate between those who ‘believe’ that there are a host of influencers living amongst us, and those who believe that […]
Want to know how you should be evaluating social media campaigns? Do you want to know how to balance short-term activation events with long-term effects? The answers are in the recently launched #IPASOCIALWORKS Guide to Measuring Not Counting. As one […]
Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London and it set my mind thinking about the lessons for market researchers, in particular lessons for the way insight is communicated. Convey […]
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