The recent edition of New Scientist has a very thought provoking article (After Ashley Madison: How to regain control of your online data) looking at the near future of personal data and wonders if organisations are going to start avoiding […]
I have just finished an extended visit to Japan where I was lucky enough to be involved in a wide range of projects aimed at energising and advancing insight and market research. I am looking forward to sharing the benefits […]
The social media research contribution from empirica takes a slightly different angle from most of the other reports in the GreenBook / NewMR collaborative review of the benefits of social media research. Rather than researching market research as a whole, […]
The fifth contribution to the GreenBook / NewMR collaborative review of social media research is from Affinio. You can read their full report by clicking here. The core of Affinio’s investigation asked and answered the question “Who’s talking about market […]
Stop Press! The review of this project by Ray Poynter and Lenny Murphy is now ready, access it by clicking here. Back in May GreenBook and NewMR set a challenge to the research industry to show how social media […]
This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post relates to analysis conducted by Susan Bell Research. At the bottom of this post is a link to the other posts in […]
As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the differences between the market research industry and two other comparable industries, Management Consultants and Advertising. Click on the image below to read […]
Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the needs of the organisations change then market research needs to change to, to ensure it remains relevant. I’ve been involved in market […]
The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from Keen as Mustard. Q: Can you describe Keen as Mustard for me in 140 characters? A: Keen as Mustard is the only […]
The post below is the result of a discussion between Ray Poynter from NewMR and Fiona Blades, President and Chief Experience Officer at MESH. Q: Can you describe MESH for me in 140 characters? A: Brand growth is driven by […]
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