In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be. This generated a great debate with 64 comments to date. This post is a review of the comments and some thoughts about […]
Most people seem to accept that about one-third of people who take online surveys are attempting to do so using a mobile device, mostly smartphones, tablets, and phablets. Consequently, the market research industry has started talking about the need to […]
Ever since Malcolm Gladwell made the topic of influence popular with his book Tipping Point there has been a healthy debate between those who ‘believe’ that there are a host of influencers living amongst us, and those who believe that […]
Yesterday (17 January 2015) I was lucky enough to attend the Turner exhibition at Tate Britain in London and it set my mind thinking about the lessons for market researchers, in particular lessons for the way insight is communicated. Convey […]
I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it is also a business idea, a presentation, a website, and an opportunity to understand how to make money in a world where […]
Market research (or marketing research if you prefer) is what you do when you want to understand customers in order to make better business decisions if there isn’t a faster/cheaper/better way. At first glance that might sound like a slightly […]
This post looks at the definition of qualitative research and has been produced as part of a project I am doing with the University of Georgia’s Principles of Marketing Research team to update their Mobile Market Research course. Your thoughts […]
Since the arrival of online market research in the mid-1990s the speed of change in market research has been accelerating. In addition to online surveys and online qualitative research we have seen the ascendency of access panels, the arrival of […]
Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has ballooned up to $19 billion in 2013, according to the IAB. The problem is the comparison between ad spend and mobiles share […]
Every two years ESOMAR holds elections for its President, Vice President, and Council. The people who hold these roles have a tremendous amount of power to shape what happens to ESOMAR. A progressive group can really move ESOMAR forward, a […]
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