The ESOMAR Elections

ESOMAR

Every two years ESOMAR holds elections for its President, Vice President, and Council. The people who hold these roles have a tremendous amount of power to shape what happens to ESOMAR. A progressive group can really move ESOMAR forward, a less useful group can hold it back. Some of those elected in the past 20 years have been fantastic, some average, and some seem to have been in it for the status and the travel.

If you are an ESOMAR member, I would urge you to vote in these elections, to get the sort of ESOMAR you want. My feeling is that we need a group of people running ESOMAR who are less “white men”. The first criteria should be the best people for the job, but I think that ideally between one-third and two-thirds should be female, and that between one-third and two-thirds should come from outside Europe/North America – and I will be casting my votes accordingly.

How The Voting Works
The election is using a form of STV (standard transferable vote). This is one of the fairest methods of voting and the elector only needs to think about one thing “Put your most preferred candidate 1st, your next most preferred 2nd, etc”. Your second choice has no impact on the result for your first choice. You second choice is not used unless either A) your first choice is eliminated, or B) your first choice is elected. Your 3rd choice is not used until your second choice is elected or eliminated. If you use fewer choices you do NOT help your preferred candidate. The only way to help your most preferred candidate is to put them number 1.

The election is being run by ERS (the Electoral Reform Society) who are probably THE best people for this sort of job. The email voting links should be arriving very soon and voting closes October 20th – but don’t delay voting, voting early is the best way to remember to vote!

The Candidates
All of the candidates have their details available on the MyESOMAR website. But, since the election is of interest to a wider audience, NewMR has invited candidates to post up to 500 words about why they are standing for election. The responses are below.


 

11 thoughts on “The ESOMAR Elections

  1. Thank you, Ray, for this thoughtful article.

    I echo your call to cast your votes to represent the diversity of our profession. We also have a number of client members standing, including two of our Founding Corporate Members who are two of the largest spenders in MR.

  2. In emerging economies milions of managers are making decisions without clearly seeing all the facts involve. If elected, I pledge to work for a 20/20 decision making through market research, more and more of a common happening

Leave a Reply

Your email address will not be published. Required fields are marked *