Research communities in APAC?
I am just about to submit my paper to ESOMAR on research communities in Asia Pacific, and I would love to bounce my key points off the NewMR crowd. Globally it looks as though about 50% of researchers interested in […]
How much accidental MMR is happening?
At the moment I am working on two exciting projects with Navin Williams looking at mobile market research (MMR), a book and course – more on these soon. As part of these projects I have been taking another look at […]
What people want from NewMR?
At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would like to see us concentrate on in 2013. The survey is still running (if you have not given us your views yet […]
The Qualitative Deficit
Market research is being deluged with new sources of data, from social media, from electronic communications, and from research communities. Whilst some of this information is suitable for quantitative analysis, large parts of it are unstructured, for example tweets, posts, […]
2013 – Focusing on Asia Pacific
There are currently a wide range of discussions and blog posts talking about 2013 and beyond (you can join an interesting example in the #NewMR Linked group). In my opinion (and the opinion of plenty of other people too), 2013 […]
Research Communities and Market Research Rules
One of the questions I get asked quite often is whether or not research communities, such as MROCs and Community Panels, are possible inside the rules of market research? The answer is caveated, it depends on which community and which […]
Social Media Research and the Trough of Disillusionment
At the Festival of NewMR, Wednesday 5th December, I will be presenting a summary of where social media research is at the moment and where it is going next. As part of that presentation I will be exploring why I […]
Market Research in Japan, an Alternative Adoption Curve
Click here to read in Japanese – 日本語 Most market researchers are familiar with the Rogers Adoption Curve, which divides the adoption of a successful new technology in to Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. In a […]
How to run a successful MROC in Japan?
Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by the JMA and one by JMRX – sponsored by GMO Research) and a client meeting, and one specific question arose at all […]
NewMR and Asia
I am about half way through my current tour of Asia, I have been in Singapore and Hong Kong and fly to Tokyo tonight. During my time here I have split my time between events and one-on-one meetings with clients […]