Since the arrival of online market research in the mid-1990s the speed of change in market research has been accelerating. In addition to online surveys and online qualitative research we have seen the ascendency of access panels, the arrival of […]
Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has ballooned up to $19 billion in 2013, according to the IAB. The problem is the comparison between ad spend and mobiles share […]
Last week I posted an article looking at the decline in survey research, which included some data from ESOMAR and some predictions. This week, ESOMAR posted the latest Global Market Research Report and it includes some interesting figures on data […]
One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not well represented in the boardroom and many seem to think this is proof of our weakness as a profession/industry. However, I think […]
Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter we narrowed the question to the #MRX tag and mid-July. I asked for nominations, Jeffrey Henning prepared a special version of his […]
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted on Wednesday 20 August. Access the slides and recordings from our Play Again page. But here is a sneak peek into what […]
During the last week I have made three separate presentations in Tokyo on the topic of the key trends in mobile market research and I have found that creating a big picture has helped get my message across. I use […]
Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of Napster (Shawn Fanning and Sean Parker) and the difficulty they have had in coming up with a successful second presence in the […]
On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to make it a recognised professions – click here to access the slides and recording. One of those initiatives is the creation of […]
Guest post from Sue Bell, principal Susan Bell Research, Australia. Click here to see a list of the other posts in this series. Over the last few months, we have been conducting a bit of an experiment (using the term […]
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.