Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter we narrowed the question to the #MRX tag and mid-July. I asked for nominations, Jeffrey Henning prepared a special version of his […]
One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted on Wednesday 20 August. Access the slides and recordings from our Play Again page. But here is a sneak peek into what […]
During the last week I have made three separate presentations in Tokyo on the topic of the key trends in mobile market research and I have found that creating a big picture has helped get my message across. I use […]
Most companies claim to be customer centric, but when you look at what they do you will see that the customer is all too often treated as a cross between an outsider and an enemy – someone to be persuaded, […]
Want to try a chapter of our new book on Mobile Market Research, see below. The Handbook of Mobile Market Research_sample chapter by Wiley_Business_Books Remember, you can pre-order the book now on Amazon.
Sometimes when I run a workshop or training session people want detail, they want practical information about how to do stuff. However, there are times when what people want is a big picture, a method of orientating themselves in the […]
Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of Napster (Shawn Fanning and Sean Parker) and the difficulty they have had in coming up with a successful second presence in the […]
On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to make it a recognised professions – click here to access the slides and recording. One of those initiatives is the creation of […]
Today I had the pleasure of taking part in a panel discussion with Lenny Murphy and Simon Chadwick, ably chaired by P&G’s Greg Rogers, as part of the Canadian MRIA’s annual Conference in Saskatoon. Only one of us, Greg, was […]
Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of the other posts in this series. After spending my childhood on a farm in rural Oregon without television or even a touch […]
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