The infographic below was suggested to NewMR by Shannon Hamilton who helped create it and we thought it was well worth sharing. If you click on the image you will be take to the source of the image, who are InternetServiceProviders.org. […]
Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the largest number of unique readers, as measured by Google Analytics. Why do companies use market research? This was posted December 30, 2012, […]
This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox of risk, which you can read here. However, here is an extended version of my thoughts on the difference between the herd […]
Traditionally the term agnostic has been applied to people who have not had the courage of their convictions to settle for belief or refutation. However, over the last few years the term agnostic has become increasingly used in the area […]
Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody would want to conduct a study that is mobile only. Having spoken to a wide cross section of clients and researcher, typical […]
As I have mentioned before, I am involved in writing a book on mobile market research, with Navin Williams and Sue York. As part of that process we will be posting elements of our thinking and snippets of the book […]
The ITU (the International Telecommunication Union, the UN agency that looks after ICT – information and communication technologies) has produced a useful update on ICT facts and figures. The report is well worth reading and shows, amongst other things: As […]
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called the Handbook of Mobile Market Research. We will be publishing a lot of our work online, as the book progresses, to share […]
The other day I saw a comment that clients have a duty to keep themselves up-to-date with all the latest changes in market research, to make sure that their organisation is getting the benefits that are available. However, as soon […]
In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the Americas, has written a great article on W3C’s Do Not Track project (DNT). DNT extends the logic of Do Not Call legislation […]
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