Posted by Ray Poynter, 11 January 2017 The researcher and author Philip Tetlock has been researching predictions since the 1980s and has concluded that most predictions fail, that most experts do worse than a chimp with pin (i.e. worse than […]
I have just published Five Market Research Trends for 2017, covering issues that I think will be important over the next year. So, it seemed only fair to look back to this time last year to see how my previous […]
At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much […]
This week, NewMR broadcast four webinars on Behavioural Economics (BE) – as part of our Research Innovation event. If you want to expand your knowledge of the theory and application of BE then you might find these presentations useful. Stephen […]
OK, let’s start with a clarification, when I say taking over the world, I mean they seem to be everywhere (like Starbucks or Uber) not that they have become masters of the world (as in War of the Worlds or […]
Last week I had was invited to have a play with the 1Q.com system, an innovative and new alternative for market researchers and marketers. 1Q.com is a panel, currently with a North American focus, that operates via consumer’s phones. Like […]
Discussion by Ray Poynter in September 2016 of ESOMAR’s thoughts about 3-year terms for members of Council
There are three key challenges for any company trying to operate at the cutting edge of market research and insights: Money – until the revenues come in there are bills to pay, and without some money coming in it is […]
Two of the hottest topics at the moment are Automation (especially developments utilising Artificial Intelligence) and Agile Research. Separately, they are both interesting, but the key story is the way they interact and the role that automation has in facilitating […]
This is one of the questions I sometimes ask when I am consulting to a new start-up, particularly one who thinks they are going to ‘disrupt’ the market in one year. In many cases I may have doubts about how […]
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