Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data (mostly for very good reasons) and this is creating a new set of problems that researchers need to recognise and address. What […]
This article is by way of an acknowledgement of the pioneering work undertaken by Alan Frost in the field of market research. His work was undertaken before the days of the internet so we would like to take this opportunity […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. Posted by Ray Poynter, 6 April 2018 Last week I was asked about the difference between customer focused and customer centric. For many people, these two terms […]
Posted by Ray Poynter, 3 April 2018 A recent Pew Report (Mobile Fact Sheet – 5 February, 2018) shared some great data on the devices the US population are using. The topline numbers show that by early 2018, 95% of […]
Post by Ray Poynter, 3 March 2018 Have you noticed that there seems to a lot of people who are shouting about how important blockchain (and or cryptocurrencies like Bitcoin) are going to be for market research? In November 2017 […]
Updated 2 FebrMarch, 2018 Sue York and Ray Poynter are heading a collaborative effort to learn more about the current state of play with respect to training in the market research and insights industry, with a view to making recommendations for […]
In November 2017 Ray Poynter and Sue York conducted a study into Market Research Knowlege and produced a report. This post reproduces the Executive Summary and the start of the main section. At the bottom of this post, we will […]
From time to time, I am asked to write some notes (or teach a section) on hypothesis testing. Each time I do this, I am reminded how little the theory of hypothesis testing has to do with modern, commercial market […]
This week, Ray Poynter was the opening keynote speaker at the JMRA (Japanese Market Research Association) Annual Conference in Tokyo. Ray’s topic was ‘Where next, and how do we get there?’ The four final points, the big picture, that Ray […]
AMSRS (The Australian Market & Social Research Society) has just published an article from Ray Poynter in its members’ magazine, Research News. In the article, Ray sets out his perception of the global picture for market research. If you are […]
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