Ray Poynter highlights five myths about the Pandemic Crisis in terms of the Insight and Research ecosystem.
Ray Poynter explains how the iceberg metaphor explains the relationship between new research technologies and end users of insight.
Posted by Ray Poynter, 19 July 2020 The full GRIT report is 166 pages, here’s my take on the key points. Context The data is mostly North America, with a chunk from Europe. From ESOMAR’s data, these 2 regions account for 80% of global MR spend Globally. The data is pre-COVID and very early COVID – so its predictive power is uncertain. Many research companies lack a clear mission Participants described the company they worked for in terms of different categories (e.g. Technology Provider, Full Service, etc). People from the same company often picked different categories – this needs addressing. Want to be famous, don’t just focus on clients GRIT lists the 15 ‘top of mind’ suppliers of ‘Strategic Consultancy. For clients the top three brands are McKinsey, Kantar and Ipsos. Interestingly most of the variation between Buyers and Suppliers is shared. If you want to be top of mind with buyers, you will be top of mind with suppliers – don’t waste effort focusing on just buyers – focus on being famous. Very few projects fail, so you need to try harder Buyers judge that fewer than 10% of projects do not meet the business needs, and 30% exceed […]
When you tell a client that this product will probably succeed, what do they hear, what do they understand? In this post Ray Poynter looks at the problems in communicating the probability of future events.
We are living in unprecedented, uncertain, and unpredictable times. Here are eight tips from Ray Poynter that highlight things you can do to leverage some control over the situation.
NewMR have conducted a global study looking at how market researchers are coping with the Pandemic Crisis. This post looks specifically at the data from Spain.
Some brand managers want to stop research until the market get backs to normal. But this assumes we will get back to normal, and that it will happen fairly soon. They should be using Scenario Thinking.
Ray Poynter shares his views about research in the In the current global crisis. What research should you stop, what should continue, what should change, and what should start?
The world as we new it two weeks ago is gone. We are in a new normal, and we do not know how long this new normal will last. Ray Poynter explains why you should hit the pause button.
NewMR have been running an online Festival of market research since 2010. Read what the last ten years have taught us.