For a few years there have been relatively few new findings about mobile market research. We have seen the share of online surveys completed via mobile increasing and we have seen the number of mobile only studies (studies that require […]
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. Space is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is. – Douglas Adams And now data […]
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. There is a common misconception that open data means making data public. This is one, very narrow, way of opening up data. […]
Market Research is becoming more and more USA dominated. The ESOMAR revenue figures for market research show that in 2006 the USA accounted for 34% of all market research. By 2015, the USA accounted for 45%. By contrast, many other […]
The post below is a guest post from Edward Appleton, Director Global Marketing at Happy Thinking People, based in their Berlin office. We live in unsettled times – Brexit, Trump, opinions polarising and splintering… more and more aspects of life seem […]
One of the key tools for increasing productivity, reducing errors, and facilitating automation is standardisation. Unfortunately, many people think there is an association between standardisation and a lack of creativity. However, standardisation does not need to create a cookie-cutter approach, […]
Last week I attended the MRS Social Media Summit in London, and was struck by something that at first seems to be a contradiction – not much change over the last seven years, but lots of progress. Not much change! […]
Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since they were born in the 1930s), or the British Cohort Study (17,000 people born in a single week in 1970). If so, […]
The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on January 1 and Chinese New Year on January 28. So, this seems like a good moment to ask various people from the […]
I think some of the best thinking about new market research comes from the Asia Pacific region and I want to share five examples that are helping re-shape the way we envisage and do market research. All five examples will […]
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